ARKS
Art Direction, Graphic Design, Web design, Photography
Bringing 'Quiet Confidence' to life
CASE STUDY COMING SOON
The ARKS design journey has been a deep dive into the essence of 'less is more.' We embraced a clean, seamless design aesthetic—elevated by subtle red accents—to create a visual identity that is as refined as it is authentic. More than just aesthetics; it was about embracing understated elegance that allows the wearer’s confidence and personality to shine through.
The Studio Stories series emerged from the desire to share the raw, behind-the-scenes process of translating Ranbir’s vision into reality. Through candid glimpses into our creative process, we revealed how every idea was meticulously nurtured and brought to life. The creative direction of our store mirrors this ethos. We opted for understated designs that speak volumes through their intentional simplicity, ensuring that every element grabs attention without overwhelming the true spirit of the brand.
Adding another layer to our narrative, our BTS sessions at Vastu—filmed at Ranbir’s own apartment—captured the intimate, real-life spaces that inspired the work. These moments not only anchor ARKS in genuine inspiration but also invite our audience to experience the journey behind every detail. With ARKS, the intention from the very beginning was to be more than just a fashion brand - it was to build a platform to showcase stories of authenticity, passion, and thoughtful design.
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